Tips on Writing a Cover Letter

Here is a basic pattern for your cover letter:

1. Always check the correct spelling of name and title unless you are addressing a blind advertisement - then it should be 'Dear Sir/Madam'.
2. Explain the purpose of your letter. You either are writing to express interest in working for their company or in reply to their advertised need. You need not refer to their advertisement or the fact that you are sending your C.V. That is self-evident.
3. Introduce yourself, using the key elements from your CV - for example: "International Sales Manager for a major British engineering firm for over ten years, specialising in marketing to countries across Europe and Asia. I have worked extensively in Asia, setting up a number of sales offices in Malaysia, Japan and China".
4. Highlight some achievements directly against their needs.
5. If responding to an advert, close by saying that you would be most interested in discussing your application further, and that you look forward to their call.
6. If you're writing 'on spec', close by asking for an interview - indicate that you will be calling in a few days to arrange a mutually convenient time.

In summary:

• Keep the letter short.
• Focus on their needs.
• Do not mention salary.
• Date your letter but NOT your C.V.
• Match your key achievements to their needs.
• Read your letter aloud to judge whether it sounds right.
• Check for spelling or typing errors.
• Keep a record of your mailing for follow-up.