Example Cover Letter in Response to an Advertisement

Dear Mrs Grainger

For more than fifteen years I have been involved in international sales management, with nine years directly in the aerospace industry. Some of my achievements have been:

• Established sales offices in Germany, Italy and France for a line of clamps and fasteners, managing a group of 24 sales representatives.
• In 18 months, was successful in obtaining 61% and 32% of the French and German markets, respectively, dealing with nearly all local engine and airframe manufacturers.
• In 12 months, obtained 48% share of the UK market. I personally dealt with the Rolls Royce Engine Company and the Ministry of Defence in obtaining clearances for our products.
• Provided training programmes for all European staff, including full briefing on our own products as well as competitor lines.
• Generated more than £18 million in sales for my company with excellent margins.

I hold a BEng (Hons) degree from City University in Aeronautical Engineering and speak some French, Italian, and German.

I feel confident that an interview would demonstrate that my expertise in setting up sales organisations, training, motivating and managing an international sales department would be an excellent addition to any established, growing aerospace company.

I can provide references to meet your highest expectations and would welcome hearing from you at your earliest convenience.

Yours sincerely

David Holmes

Enc: CV

Dear Mrs Grainger

Re: International Sales Manager. Ref 123/ABC

For more than fifteen years I have been in international sales with the last nine years in the aerospace industry. I have lived in several countries and worked with both civilian and military establishments in developing sales.

Many of your requirements match my experience and qualifications.

I would be most interested in discussing your needs and look forward to your call.

Yours sincerely

David Holmes

Enc: CV