International Sales Manager Established aerospace component manufacturing company requires an experienced international sales manager. Successful candidate will select and train international representatives; therefore, experience in establishing a sales organisation would be a considerable advantage. Knowledge in selling products to foreign markets is essential, plus 8-10 years of marketing experience. B.Sc. or B.Eng. degree in engineering. Working knowledge of foreign aerospace markets desired. Excellent salary incentives and benefit plans. Send C.V. and accompanying letter to: Mrs Samantha Grainger, Aerospace Inc, Main Road, Oxford, OX31 9XY

To work out how to structure your response, go through the advert carefully to understand fully what they are looking for. Make a list of all their requirements. We can see here that the company needs someone who has the following skills:

• Aerospace knowledge
• Sales management
• International experience
• Training experience of salespersons
• Know-how to establish a sales organisation
• Knowledge in selling products abroad
• At least 8 years marketing experience
• Degree in engineering
• Knowledge of the foreign aerospace industry

This is quite a list and, unless you have extensive marketing experience, international sales accomplishments, an engineering degree, knowledge of British and foreign aerospace industries, and sales management experience, you will be hard-pressed to qualify.

However, assuming you meet all (or almost all) these specifications, you could send your adapted CV, along with the example cover letter.

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