If you are thinking of replying to an ad, go through the all the possibilities with a highlighter pen and pick out the words that strike a chord with you. Have a think about what appeals to you and what, on the other hand, is a definite turn-off.
Making a Shortlist
Of course it is entirely up to you as to what you think is important, but use your criteria to help narrow down your search. If you are passionate about something, look for someone with the same interests. You may be looking for someone with a great sense of humour, in which case, don't just go for someone who describes himself as having a GSOH; see if they have demonstrated their humour within the ad itself. However, be warned, just because someone says that they're witty and gorgeous, it doesn't necessarily make it true.
If you get confused by the sheer number of adverts you are having to choose from, circle as many as you like then go back over your choices until you have a shortlist of people who you would like to meet. Around five is a good number to start off with.
Leaving Your Message
If you are replying to an advert by voicemail, listen to what they have to say, then hang up and spend a little bit of time composing your reply. When you phone back, keep your message light, short, focused and honest, leaving a mobile number or email address for them to contact you if they are interested. Don't get too bogged down with telling them all the details of your life - tantalise them with a few choice pieces of information – if they're interested, there'll be plenty of time to fill them in on the rest.