If your house is fairly standard for the area, find out its market value by comparing the prices of other similar homes on the market or those which have recently been sold.

Most agents will provide a free valuation in the hope that you will sell your house through them. This may lead them to inflate the price to encourage you and get your business - however, after locking you into a sole agency contract they may then suggest you lower the price after a few weeks.

Valuations by different agents may vary by as much as 10 or 20%, and so you should try to obtain at least three valuations and pitch the asking price around the middle range rather than at the highest one. You should be prepared to drop the price slightly (5-10%). You should also think about setting it just above or below a Stamp Duty Land Tax threshold, if applicable.

If you're in no hurry to sell, you could price it at the highest valuation and lower it later if you get little or no interest.

You may want to think about including some furnishings and appliances in the sale - you could add an appropriate amount to the price to cover the value of any extras you include or alternatively you could use them as an inducement to prospective buyers.

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