Some people take to web design like a duck to water but if you're not a natural technophile, you may prefer to find a good designer and brief him or her thoroughly. It's certainly worth thinking through some of the following considerations first.
- Building a Web site can be time-consuming, and can divert you from more important aspects of your business.
- You may need to acquire and learn how to use several pieces of software, and install additional hardware as well.
- Like any other marketing activity, a Web site works best if it is carefully planned and executed to maximise its effectiveness - it may be difficult to gather enough expertise to do a professional job.
A poorly designed Web site can reflect badly on your business and discourage potential customers.
Content management systems (CMS) make it possible to create Web pages as easily as creating a Word document. As yet this technology is not widespread, and there are various requirements, but using the system means you can create and update your Web site using any suitable computer with an Internet connection, anywhere in the world. You still need picture-editing software.
Favourites (IE)
Print This
Email This
